Thursday, October 12, 2006

YouTube acquisition, and what social networking means

Back in 2006, when Google acquired YouTube and Newscorp bought MySpace, social networking was still new.  With MySpace's search deal up for renewal, it's interesting to look back.  Whilst YouTube has been wildly successful in audience terms, it's revenues are still yet to make a dent in Google's investment - MySpace on the other hand is looking tired and losing ground; but Newscorp recouped the entire cost of the deal through an adsense deal with Google just months after they bought it.