Wednesday, October 18, 2006

Corporate blogs can damage brands too

When I wrote this in 2006, corporate blogging wasn't new.  Nevertheless it still frequently failed to support the brand, and often just looked like bandwagon jumping.  There's no doubt brands have got a lot better; but the failure to try to see it from the consumer's point of view still makes blogs and facebook pages the frequently toe-curlingly embarrassing efforts they are...