Thursday, January 25, 2007

Agencies aren't investing in digital yet, but it's clients' fault

First published in Marketing in 2007, this piece looked at how agencies were responding to the growth of digital.  The City certainly took the view that they weren't.  The piece points to clients; ultimately it's demand from them that will spur agencies to action, and in 2010 we're still seeing a skill shortage on the client side resulting in investment shortage on the agencies' side.