Thursday, November 16, 2006

Web retail needs to be fun!

I was with a client last week, talking about online instore merchandising - a topic which hadn't crossed their minds, despite the fact that they're one of the best at merchandising in physical stores.  This is a discipline which is hardly given a second thought right now, but those who get good at it will find themselves ahead of the pack.  Even in 2006 when this piece was originally published, it was clear that this was an area ripe for exploitation - in 2010, no-one's yet picked up the challenge...