Remarkably, three years on from this piece being published in Marketing Magazine, the digital 'don't get its' are still a big force in marketing. Their competition are running away with the silverware, whilst the slowcoaches chase the average.
Over 20 years' experience in media and advertising, and the last 16 spent in digital (since it was in black and white). I wrote a column for Marketing magazine for 5 years to Dec2011, and versions of some of these posts were used in that column.
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