Internet takes over TV

This was first published in Marketing magazine in September 2006. As internet TV is now really starting to make inroads into audiences, I think it still makes relevant reading for agencies and media folk four years later...

Sam Goldwyn and the future of music on the internet

First published in Marketing magazine in Sept '06, this article looked at how, Canute-like, the record companies were trying to push back the tide.  Four years on, and they've succeeded in persuading the last government to pass the Digital Economy Act; a cretinous piece of legislation that performs the equivalent of insisting that railway lines have a towpath alongside them, and trains are always preceded by a horse because otherwise the canal industry might suffer.  Sam Goldwyn knew what he was talking about...

Alternate identities and the web

This article was first published in Marketing magazine on 6 September 2006.  It was the first column I wrote for the magazine, and looking back at it I think it's as true today as it was then.  With reputedly on in six Americans marrying last year having met online, developing the skills to understand online identity is becoming more than just crucial learning for media planners...